基于社会表象理论的社区参与旅游开发研究——以福州鼓岭风景区为例

为了促进风景区旅游的可持续发展,以福州鼓岭风景区为例,基于社会表象理论,通过半结构式的访谈分析发现,鼓岭景区社区居民通过社会互动、媒体和直接经验获得的旅游发展的表象偏向积极,但迫于客观条件的限制,如资金、相关技术知识和政策支持等缺少,以及对旅游表象理解的不全面,导致当地居民暂处于表层的旅游参与。最后根据调查结果,提出提高社区居民参与景区旅游的开发建议。

Research on Community Participation in Tourism Development Based on Social Representation Theory---Taking Fuzhou Kuliang Scenic Area as an Example

In order to promote the sustainable development of scenic area,taking Fuzhou Kuliang as an example and by using the method of semi-structured interview analysis,this research finds that the representations of tourism development obtained by Kuliang community residents are positive through social interaction,media and direct experience.But the limitations of obj ective conditions,such as the lack of capital,related knowledge and policy supports,and the understanding insufficiency on tourism representation,lead to the local residents’participation in rourism surfacely.In the end,based on the survey result,this paper put forward the suggestions to improve the community participation in tourism development.