闽浙木拱廊桥遗产旅游产品开发研究

近年来阂浙木拱廊桥研究逐渐被人们所重视。阖浙22处木拱廊桥共同“中遗”使木拱廊桥的开发和保护迎来一个新的契机。闽浙木拱廊桥可以基于遗产旅游视角开发成为民俗文化旅游产品、生态休闲旅游产品、乡村旅游产品、红色旅游产品、节庆旅游产品等5类旅游产品。在廊桥遗产旅游产品开发过程中应注意廊桥遗产真实性和完整性的保护，注重旅游景观和产品体验性开发，形成良好的保护与开发机制，协调好利益相关者之间的关系，加强遗产文化教育和宣传，促进区域联动发展。

Study on the heritage tourism product development of timber arch lounge bridge in Zhejiang and Fujian provinces

In recent years, timber arch lounge bridge in northeast of Fujian and southwest of Zhejiang has drawn people＇s attention. The application for the World Heritage Site brings an opportunity for the protection and development of timber arch lounge bridge in Zhejiang and Fujian provinces. Timber arch lounge bridge＇s high quality of cultural landscape and unique value will be able to get further protection and continuity, through tourism products＇ exhibition and revivification. For the development of tourism, timber arch lounge bridge can enrich tourism product mix, improve tourism product content, extend the life cycle of tourism products, and expand the influence of cultural tourism. Combined with the actual situation of regional development and from the perspective of her- itage tourism, this research considers timber arch lounge bridge can be developed into folk culture tourism products, coo-leisure tourism products, rural tourism products, red tourism products, festival tourism products. Meanwhile, from the resources, regional socio-economy, environment, security and development potential of tourism, the five tourism product development conditions are an- alyzed.