山东省日照市超市可追溯食品市场调查研究

为了解山东省日照市超市可追溯食品的主要品牌、种类、包装形式、可追溯信息记录情况等信息，2018年调查了日照市市区10家大中型超市的可追溯食品销售现状。结果表明，10家超市共有10大种类45个品牌的可追溯食品，其中，国产品牌28个、进口品牌17个；婴幼儿配方乳粉、水果、纯牛奶、大米、婴儿米粉、酸奶、茶叶、蔬菜、豆制品、燕麦片分别占比40.00%、20.00%、8.89%、8.89%、8.89%、4.44%、2.22%、2.22%、2.22%、2.22%，有效追溯信息得分分别为：66.67、42.22、47.50、100、47.50、40.00、0、100、100、40.00，国产品牌平均分为65.71，进口品牌平均分为49.41，国产品牌追溯信息记录情况比进口品牌好；可追溯食品的包装方式以精装为主，使用精包装有助于可追溯食品的销售。国家政策、食品安全事件、地理标志产品认定与维护、企业和消费者的重视，对食品可追溯体系的建立均具有推动作用。

A Market Survey of Traceable Food in Supermarkets of Rizhao of Shandong Province

In order to understand the main brands, types, packaging forms and traceability information records in supermarkets in Rizhao of Shandong Province, the marketing actuality of the traceability food in 10 large and medium scaled supermarkets in urban of Rizhao was investigated in 2018. The results showed that there were 10 kinds and 45 brands of traceable food in supermarket in Rizhao, including 28 domestic brands and 17 imported brands. Infant formula milk powder, fruit, pure milk, rice, baby rice powder, yoghurt, tea, vegetables, soy products and oatmeal accounted for 40.00%, 20.00%, 8.89%, 8.89%, 8.89%, 4.44%, 2.22%, 2.22%, 2.22% and 2.22%, respectively, and the corresponding effective retrospective information scores were 66.67, 42.22, 47.50, 100, 47.50, 40.00, 0, 100, 100 and 40.00, respectively. The average score of the domestic brands was 65.71 and that of the imported brands was 49.41. The traceability information of the domestic brands was better than that of the imported brands. The packaging of traceable food was mainly made of hardcover, because the use of fine packaging helped facilitate the sale of traceable food. National policies, food safety affair, identification and maintenance of geographical indication products, and the attention of enterprises and consumers all play important roles in promoting the establishment of food traceability system.