农（渔）产品品牌的商业价值研究

随着传统农业向现代农业发展，农（渔）产品品牌化的重要性日益突显。消费者的品牌意识在逐渐增强，农（渔）产品的竞争压力也不断增大，市场进入愈加困难。在此背景下，充分认识农（渔）产品品牌的商业价值，从而创建品牌、培育名牌已成为提升农产品市场形象的必然选择，也将成为增加农产品市场竞争能力的主要手段之一。

Research on the Commercial Values of Branded Farm(Fishery)Products

Following the transition from traditional farm to modernized agriculture, the significance of nurturing branded farm（fishery） products is increasingly prominent. Consumers are developing a gradual awareness of the branded names, hence, the competitive pressure of farm（fishery） products is growing intensively, which makes market access tougher than ever. Under the circumstances, in order to promote the market images of farm（fishery） products, we have no alternative but to fully realize the commercial values of branded farm（fishery） products, to establish and nurture some leading brands. There is no doubt that brand image will become the main advantage and means of agricultural products in competing for the market share.