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恩施大峡谷生态旅游SWOT分析及对策
引用本文:谢艺.恩施大峡谷生态旅游SWOT分析及对策[J].安徽农业科学,2008,36(21).
作者姓名:谢艺
作者单位:湖北大学资源环境学院,湖北武汉,430062
摘    要:通过旅游地SWOT分析法,将恩施大峡谷生态旅游环境和资源规划与开发的内部优势和劣势、外部环境带来的机遇与挑战等因素通过调查研究列举,并依照矩阵形式,把各种因素相互匹配进行分析,最后提出可行性生态旅游发展战略。

关 键 词:恩施大峡谷  生态旅游开发  SWOT分析  战略

Study on the Enshi Grand Canyon Eco-Tourism with SWOT Analysis and its Countermeasure
XIE Yi.Study on the Enshi Grand Canyon Eco-Tourism with SWOT Analysis and its Countermeasure[J].Journal of Anhui Agricultural Sciences,2008,36(21).
Authors:XIE Yi
Abstract:The factors of the destination,including strength and weaknesses,opportunity and threat to eco-tourism development of Enshi Grand Canyon were investigated according to SWOT analytical method and a matrix table was made and then,each factor in it was analyzed and the various factors were matched.At last,the author presented eight countermeasures on eco-tourism development of Enshi Grand Canyon.
Keywords:Enshi Grand Canyon  Eco-tourism  SWOT analytical method  Countermeasure
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