| 科技期刊创品牌的思考 |
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| 引用本文： | 赵日珑.科技期刊创品牌的思考[J].农业图书情报学刊,2005,17(10):120-123. |
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| 作者姓名： | 赵日珑 |
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| 作者单位： | 福建省科学技术信息研究所,<情报探索>编辑部,福州,350003 |
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| 摘 要： | 科技期刊竞争的实质是品牌的竞争,探讨科技期刊品牌决定因素,国际品牌期刊经营的成功经验,以及我国科技期刊品牌的创建和经营的实践和策略,指出实施品牌战略是科技期刊可持续发展的基础。
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| 关 键 词： | 科技期刊 品牌 因素 |
| 文章编号： | 1002-1248（2005）10-0120-04 |
| 收稿时间： | 2005-03-23 |
| 修稿时间： | 2005年3月23日 |
Discussion on the Creation of Famous Brand in Sci-tech Periodicals |
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| ZHAO Ri-long.Discussion on the Creation of Famous Brand in Sci-tech Periodicals[J].Journal of Library and Information Sciences in Agriculture,2005,17(10):120-123. |
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| Authors: | ZHAO Ri-long |
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| Institution: | Editorial Department of Information Research, Fuzhou 350003, China |
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| Abstract: | Science and technology journal competition is brand competition in nature. The paper has explored the decisive fac- tors in the creation of famous brands in sci-tech periodicals, the successful experience of operating international famous brand periodicals and the practice and tactics in the creation and operation of famous brand sci-tech periodicals in China. The paper has pointed out that implementation of famous brand tactics is the basis of sustainable sci-tech periodical development. |
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| Keywords: | science and technology journal famous brand factors |
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