| 武夷岩茶发展的SWOT分析及其市场营销策略 |
| |
| 引用本文： | 许栋奕,林杰,吴建清. 武夷岩茶发展的SWOT分析及其市场营销策略[J]. 台湾农业探索, 2012, 0(4): 26-29 |
| |
| 作者姓名： | 许栋奕 林杰 吴建清 |
| |
| 作者单位： | 莆田学院管理学院 |
| |
| 摘 要： | 武夷岩茶品质优异,具有岩韵,在国内外享有盛誉。该文总结了武夷岩茶的发展现状,并运用SWOT法分析了武夷岩茶发展的优势、劣势、机会和威胁等因素,同时据此提出武夷岩茶的市场营销策略。
|
| 关 键 词： | 武夷岩茶 SWOT分析 市场营销战略 |
SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry |
| |
| XU Dong-yi,LIN Jie,WU Jian-qing. SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry[J]. Taiwan Agricultural Research, 2012, 0(4): 26-29 |
| |
| Authors: | XU Dong-yi LIN Jie WU Jian-qing |
| |
| Affiliation: | (College of Management,Putian University,Putian,Fujian,351100,China) |
| |
| Abstract: | The Wuyi Rock Tea is appreciated by customers because of its excellent quality and its rock rhyme.Wuyi Rock Tea enjoys high reputation at home and abroad.This article summarized the the current development situation and analyzed the strength,weakness,opportunity,threat by using SWOT method.Finally,the marketing strategies for Wuyi Rock Tea were put forward. |
| |
| Keywords: | Wuyi Rock Tea SWOT analysis marketing strategy |
| 本文献已被 CNKI 等数据库收录！ |
|
