湖北黄梅五祖寺旅游产品开发研究

对五祖寺旅游资源进行了二重评价即优劣势分析,并根据五祖寺的资源特色和实际开发状况提出了合理的市场定位:稳步推进国内市场,积极开拓入境市场,保持二者稳定、持续的发展。最后,对黄梅五祖寺佛教文化的规划进行了初步的研究与探讨。为今后五祖寺及其他宗教文化的科学全面规划和开发提供了很好的依据、参考和借鉴。

Development of Tourist Products in Wuzu Temple of Huangmei County,Hubei Province

The Wuzu Temple is located in the northeast of Huangmei County,Hubei Province.It is the birthplace of Chinese Zen Buddhism and has experienced many thriving and abandoned periods.Now it has invested a huge sum of money to build scenic spot,and also made a series of the construction plans for short term and long term,which aim to make the Zen revived.This article analyses the advantages and disadvantages of the Wuzu Temple tourism resources,and puts forward the reasonable market positioning of the tourism products according to its characteristics of tourism resources and actual development condition,i.e.keep the balanced development of domestic and international tourism market.Finally,the article proceeds the preliminary research and analysis of the planning of Wuzu Temple Buddhist culture,in order to provide a useful basis and reference for the overall planning and development of Wuzu Temple Buddhist culture and other religious cultural in future.