江苏林农购买苗木决策因素的主成分分析

研究了林农购买杨树苗木决策过程中的考虑因素。在对江苏省278个杨树苗木购买农户调查的基础上,运用主成分分析法从7个可能影响农户购买决策的维度中提取了3个影响因子。研究发现,林农通过市场购入杨树苗木时面临很大的苗质风险,因而对苗木品质最为关注。通过对决策因素的主成分分析表明,林农在购买杨树苗木时主要受到成本因子、信任因子和品质因子的影响。

Investigations of the Factors Affecting Farmers Purchasing of Poplar Saplings in Jiangsu

Ib this paper the factors that affect the poplar sapling buyer decision-making were examined.The data was obtained from a sample of 278 peasant households in Jiangsu province.Factor analysis was then employed and three factors were extracted from seven attribution affecting the households decision-making in purchasing.It can be seen that the peasant households were faced with high sapling quality risk when they got saplings through markets.So the peasant households paidy close attentions to sapling quality.By principal component analysis,the peasant households were affected by cost factor,trust factor and quality factor in purchasing poplar saplings.