共同富裕视域下乡村文化振兴迭代升级的创新模式研究

中国乡村经历了多次转型发展，随着后脱贫攻坚时代的到来，乡村文化作为凝聚人心合力、助推乡村全面振兴的核心要素，在反思以往问题的基础上，如何更好得融入乡村振兴发展，如何对标乡村振兴实现共同富裕的新目标与新高地，相关研究至关重要。本研究在共同富裕视域下乡村文化振兴的现实发展问题基础上，以杭州市临安区双庙村为例，分析其乡村文化振兴的现状与存在的传统文化构建形式单一、文化认同度不高、文化挖掘深度浅显、文化与产业联动欠缺等问题，提出了多维联动的乡村文化迭代升级模式与实践路径，通过建立新型集市、挖掘乡土故事、打造品牌战略等方式，实现打造产业、特色、颜值、乡愁、活力“五位一体”新乡村的目的。

Research on the Innovative Model of Iterative Upgrading of Rural Culture Revitalization from the Perspective of Common Prosperity

Chinese villages have undergone many transformations and development.With the advent of the post-poverty eradication era,rural culture as a core element that unites people′s efforts and promotes the overall revitalization of the countryside,is how to better integrate into the revitalization and development of the countryside on the basis of reflecting on past problems.How to target rural revitalization to achieve the new goals and new heights of common prosperity,related research is very important.On the basis of studying the actual development of rural cultural revitalization under the vision of common prosperity,taking Shuangmiao Village in Lin′an District,Zhejiang Province as an example,analyze the current status of rural cultural revitalization and the existence of traditional cultural construction with a single form,low cultural identity and in-depth cultural inquiry,lack of linkage between culture and industry,and proposed a multi-dimensional linkage of rural culture iterative upgrade model and practice path,through the establishment of new markets,excavating local stories,building brand strategy and other methods,to realize the′five-in-one′new village of industry,characteristics,appearance,nostalgia,and vitality.