烟台采摘型休闲农业游客满意度和参与行为研究

为了促进烟台采摘型休闲农业旅游产业的发展,填补相关研究的空白,采用问卷调查与评分法,研究了烟台采摘型休闲农业游客满意度和参与行为。结果表明：游客对福山大樱桃采摘旅游满意度综合评分为30.3分,属极高水平；随着年龄的增加游客对福山大樱桃采摘旅游满意度评分增加,相关性达到显著水平；游客学历与福山大樱桃采摘旅游满意度评分呈负相关,相关性达到显著水平；游客获取福山大樱桃采摘旅游信息的渠道主要通过朋友介绍和网络；游客参加福山大樱桃采摘旅游的方式主要是自驾游和旅行社；参加福山大樱桃采摘旅游的目的呈现多样性；68.2%的游客表示会重游,79.8%的游客表示会向其他人推荐。游客对福山大樱桃采摘的满意度达到较高水平,游客具有较高的参与热情。

Tourist Satisfaction and Participant Behavior of Picking Style Leisure Agriculture in Yantai: An Example of Big Cherry Picking in Fushan District

To promote the development of picking style leisure agriculture industry and fill the gaps of related researches, tourist satisfaction and participant behavior of picking style leisure agriculture in Yantai city is studied by means of questionnaire and scoring method. The results showed that the tourist satisfaction score of big cherry picking in Fushan reached a high level of 30.3 points. The tourist satisfaction scores of the big cherry picking in Fushan rose with the ages of the tourists, and its correlation reached a significant level. The tourist satisfaction scores of the big cherry picking in Fushan declined with the educational degrees, and its negative correlation reached a significant level. The tourists got the information of the big cherry picking in Fushan mainly from their friends and internet. Tourists traveled to Fushan for the big cherry picking mainly by self-travelling or through a travel agency. The purposes of the big cherry picking in Fushan were diversified. 68.2% of the tourists said that they would travel again. 79.8% of the tourists said that they would recommend it to others. The tourist satisfaction of the big cherry picking in Fushan reached a high level. The tourists showed high enthusiasm in taking part in the travel.