门头沟区乡村旅游产业升级的思考

近几年,北京市门头沟区乡村旅游市场一直处于蓬勃发展中,该区特有的生态环境和乡村文化吸引着众多市区居民到此旅游。在经历了蓬勃发展之后,该区乡村旅游产业开始遭遇瓶颈,优化升级问题迫在眉睫。为了进一步推动该区乡村旅游业的发展,应认真分析并克服自身存在的不足,不断完善旅游产品要素,积极开发特色乡村旅游项目,注重全方位营销,实行品牌经营化战略,发挥旅游行业协会的作用,提升旅游从业人员素质,坚持走乡村旅游可持续发展的道路。

Industrial Upgrading of Rural Tourism in Mentougou District

In recent years,the rural tourism in Mentougou District has enjoyed a rapid development thanks to its unique ecological enviviornment as well as its rural culture.However,after the boom,comes the chock point and how to optimize and upgrade the structure of the industry has become a problem badly needed to solve.The author points out that sustainable rural tourism can only be achieved based on the analysis and the solution to its problems.The essay makes it clear that the continous improvement of key components of travel products,the development of characteristic travel projects,the comprehensive management and promotion,a brand strategy,full play of the association of tourism industry and the improvement of the quality of the employees are possible ways to solve the problem.