| 漳州滨海火山国家地质公园旅游开发的SWOT分析及其发展对策 |
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| 引用本文： | 陈璇.漳州滨海火山国家地质公园旅游开发的SWOT分析及其发展对策[J].河北北方学院学报(自然科学版),2012,28(3):48-51. |
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| 作者姓名： | 陈璇 |
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| 作者单位： | 漳州城市职业学院初等教育系,福建漳州,363000 |
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| 摘 要： | 漳州滨海火山地质公园是中国现有国家地质公园中规模最大、保存完好、景观最有特色的滨海火山国家地质公园。通过对其旅游开发进行SWOT分析，并借鉴国内旅游开发的成功案例，得出该国家地质公园的发展应抓住当前海西旅游发展的机遇，充分利用特有的滨海火山地质景观开发旅游产品，并通过促销宣传，以实现公园旅游的进一步发展。
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| 关 键 词： | 滨海火山地公园 旅游开发 发展对策 |
SWOT Analysis of Tourism Development and Countermeasure of National Volcanic Geological Park in Zhangzhou Coast |
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| CHEN Xuan.SWOT Analysis of Tourism Development and Countermeasure of National Volcanic Geological Park in Zhangzhou Coast[J].Journa of Hebei North University:Natural Science Edition,2012,28(3):48-51. |
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| Authors: | CHEN Xuan |
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| Institution: | CHEN Xuan(Department of Primary Education,Zhangzhou City University,Zhangzhou 363000,Fujian,China) |
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| Abstract: | The national volcanic geological park in Zhangzhou Coast is the largest,most distinctive and best preserved landscape in China.In this paper,through the analysis of the tourism development of the park by method of SWOT and reference from the domestic tourism development cases,a conclusion was attained that the development of the park should seize the opportunity of hercynian tourism development,make the best of the distinctive Volcanic geological landscape to develop tourism product.And publicity should be intensified so as to further the park tourism. |
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| Keywords: | coast volcanic geological park tourism development development countermeasure |
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