亳州市中药产业发展现状及对策

为进一步促进亳州市中药产业的发展，通过分析亳州市中药产业的资源优势、中药材加工优势、品牌和市场优势、中医药人才和科技创新优势以及政策优势，针对当前中药产业发展过程中存在的中药材种植规模小、企业竞争力不强、中药研发力不足、加工环节存在质量问题、品牌意识不强和中药产业的延伸产品没有得到有效发展等问题，提出推进中药材种植基地化和规模化，实行品牌战略和加强中药材标准化生产与监管、推动中药产业创新发展、健全和完善中药产业销售市场和服务体系以及推动中药延伸产业的发展和产品的宣传工作等对策。

Present Situation and Countermeasures of Bozhou Traditional Chinese Medicine Industry Development

In order to further promote developing traditional Chinese medicine （TCM）industry in Bozhou City, the resource superiority, TCM processing advantage, brand and market advantage,talents of TCM, science and technology innovation advantage and policy advantage of Bozhou TCM industry were analyzed ,and the development countermeasures including planting base and scale ,implementing brand strategy and strengthen the standardization,promoting the innovation,improving and perfecting TCM sales and service system,promoting the development of TCM extending industry and product propaganda work were proposed in allusion to the questions of small-scale cultivation, less competitive of enterprises, deficiency of research and development force,quality problems of processing sectors ,brand awareness was not strong and the TCM industry extension products had not been effectively developed.