| 基于道教文化的养生旅游开发研究——以句容市茅山风景区为例 |
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| 引用本文： | 王丽,宁炯,余子萍. 基于道教文化的养生旅游开发研究——以句容市茅山风景区为例[J]. 安徽农业科学, 2011, 39(24): 14876-14877,14927 |
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| 作者姓名： | 王丽 宁炯 余子萍 |
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| 作者单位： | 三江学院,江苏南京,210012 |
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| 基金项目： | 2010年江苏省高等学校大学生实践创新训练计划立项项目(934); 三江学院科研项目(K10004) |
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| 摘 要： | 根据养生旅游及道教养生文化的相关理论,从区位条件、环境资源、客源市场3个维度剖析茅山的养生旅游开发背景,指出茅山风景区品牌效应初步形成、旅游＂快餐化＂问题突出的发展现状,总结了茅山开发养生旅游的必要性和可行性,提出＂明确道教养生主题,营造和谐生态环境,开发特色产品,完善服务体系＂的茅山养生旅游开发策略。
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| 关 键 词： | 道教文化 养生旅游 开发 |
Research on Health Tourism Development Based on Taoist Culture |
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| WANG Li et al. Research on Health Tourism Development Based on Taoist Culture[J]. Journal of Anhui Agricultural Sciences, 2011, 39(24): 14876-14877,14927 |
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| Authors: | WANG Li et al |
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| Affiliation: | WANG Li et al(Sanjiang University,Nanjing,Jiangsu 210012) |
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| Abstract: | In accordance with relevant theories of health tourism and Taoist health culture,backgrounds for health tourism development in Mao Mountain had been analyzed from the perspectives of geographic conditions,environmental resources and source market.It pointed out that the brand effect of Mao Mountain Scenic Area had formed initially and snack tourism became prominent.After conclusion of necessity and feasibility to develop health tourism in Mao Mountain,it proposed strategies to develop health tourism in Mao ... |
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| Keywords: | Taoist culture Heath tourism Development |
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