| 旅游规划中的SWOT分析 |
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| 引用本文： | 林振华. 旅游规划中的SWOT分析[J]. 林业调查规划, 2004, 29(1): 64-69 |
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| 作者姓名： | 林振华 |
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| 作者单位： | 福建省林业调查规划院,福建,福州,350003 |
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| 摘 要： | 论述了市场、市场营销、企业营销环境分析、企业SWOT分析方法、我国旅游业发展、旅游规划演进；介绍了旅游规划中SWOT分析应用情况；探讨了提高市场经济条件旅游规划SWOT分析水平的途径。
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| 关 键 词： | 旅游规划 SWOT分析 营销环境 |
| 文章编号： | 1671-3168(2004)01-0064-06 |
| 修稿时间： | 2003-07-30 |
SWOT Analysis of Tourism Planning |
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| LIN Zhen-hua. SWOT Analysis of Tourism Planning[J]. Forest Inventory and Planning, 2004, 29(1): 64-69 |
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| Authors: | LIN Zhen-hua |
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| Abstract: | The concept of market, marketing, analysis of marketing environment, SWOT analysis of enterprise, tourism development of China and planning of tourism development were described. The application of SWOT analysis in tourism planning was introduced, the ways to increase the level of SWOT analysis under the condition of market economy were studied. |
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| Keywords: | tourism planning SWOT analysis marketing environment |
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