| 以“伴驴”项目视角看待基于“互联网＋”背景下乡村旅游服务推广的可行性分析 |
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| 作者姓名： | 赖家淇 陶雨竹 马硕 李敏 杨聪慧 |
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| 作者单位： | 江西财经大学330013 |
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| 摘 要： | 我国的“互联网＋旅游”发展正当火热，但由于农村旅游处于明星景区的遮蔽效应下，
想要在旅游市场中脱颖而出，就必须对旅游市场进行客观全面的调查，深入了解旅游者的消费
行为特征和现代旅游市场的需求，找出自身的亮点。本文通过对江西部分地区采取实地调查等
方式对“互联网＋旅游”这一发展模式进行探究，深入研究其优劣及可行性，得出结论。
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| 关 键 词： | 乡村振兴 生态旅游 互联网＋ 农村电商 |
Analysis on the Feasibility of Rural Tourism Service Popularization
under the background of "Internet +" from the Perspective of
"accompanying Donkey" Project |
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| Authors: | Lai Jiaqi Tao Yuzhu Ma Shuo Li Min Yang Conghui |
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| Institution: | Jiangxi University of Finance and Economics 330013 |
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| Abstract: | The development of "Internet + tourism" in our country is just hot, but because rural tourism
is under the shadow effect of star scenic spot, to stand out in the tourism market, we must carry on the ob?
jective and comprehensive investigation to the tourism market. To understand the characteristics of tour?
ists 'consumption behavior and the needs of modern tourism market, find out their own bright spots. This
paper probes into the development model of "Internet + tourism" in some parts of Jiangxi province by
means of field investigation, and makes a conclusion on its merits and feasibility. |
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| Keywords: | rural revitalization ecotourism internet + rural e-commerce |
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