乡村旅游中农民创业的SWOT分析

在实施乡村振兴战略和创新创业的大浪潮中，乡村旅游中农民的创业活动已经成为一种新型常态化的经济模式，对于农业经济结构调整和旅游产业优化，显得尤为重要。本文以SWOT 分析模型为工具，对乡村旅游中农民创业的优势、劣势、机会和威胁进行分析。

SWOT Analysis of Farmers'Entrepreneurship in Rural Tourism

In the wave of implementing rural revitalization strategy and innovation and entrepreneur?ship, farmers' entrepreneurial activities in rural tourism have become a new normal economic model,which is particularly important for the adjustment of agricultural economic structure and the optimiza?tion of tourism industry. This paper uses SWOT analysis model as a tool to analyze the advantages, dis?advantages, opportunities and threats of farmers' entrepreneurship in rural tourism.