基于O2O模式的安徽农产品电子商务发展对策研究

安徽作为农产品资源丰富的农业大省，农产品电子商务发展迅速，但也存在不少薄弱环节。O2O 电子商务通过线上线下资源整合，缩短农产品流通中间环节、降低成本、改善消费者体验，成为当前农产品电子商务发展的热点。在调查安徽省农产品电子商务发展现状的基础上，从模式选择、品类选择与定位、冷链物流与质量追溯、线下资源整合与社区化发展等方面发展安徽农产品O2O 电子商务的对策建议。

Research on Measures of O2O-based E-commerce Development ofAgricultural Products of Anhui Province

As a major province with abundant agricultural products, Anhui province has witnessed arapid development of e-commerce of agricultural products. But there are still many weak points. By in?tegrating on-line and off-line resources, O2O e-commerce shortens the circulation of agricultural prod?ucts, reduces cost and improves consumer experience, thus becoming a fashion in the current e-com?merce of agricultural products. Based on the investigation into the status quo of e-commerce of agricul?tural products in Anhui province, the paper puts forward measures to develop the O2O e-commerce ofagricultural products in Anhui province from aspects of selection of modes, selection and positioning ofcategories, cold chain logistics and quality tracking, integration of off-line resources and communitybaseddevelopment.