“互联网+”背景下,草业企业O2O模式分析——以内蒙古草都农牧业发展有限责任公司为例

在"互联网+产业"的大趋势下,作者在广泛阅读现有"互联网+"和O2O模式研究相关文献的基础上,进驻草业企业(内蒙古草都农牧业发展有限责任公司)实地调研,根据企业生产经营情况和战略规划布局,总结提出了"互联网+草业"背景下的草业O2O模式。本文以"互联网+"和O2O模式研究相关文献为基础,引出草业O2O模式,并对草业O2O模式中线上线下的各重要职能组成(牧草交易平台、区域运营中心、草产品销售网点和第3方服务提供商)进行分析。作者根据以草都公司为案例支撑的草业O2O模式,对草业企业互联网转型提出了一些意见和建议。

Analysis of the O2O model of grassland industry under the background of "Internet +":A case study of Inner Mongolia Caodu Agriculture Development Co., Ltd.

As part of the "Internet +-industries" trend,this work presents the online to offline (O2O) model of the grassland industry in terms of "Internet + grass industry," which was based on extensive reading of literatureon "Internet +" and O2O pattern research,as well as field research of the situation for business operation and strategic planning in the industry by an enterprise(Inner Mongolia Caodu Agriculture Development Co.,Ltd.).The O2O model of the grassland industry was introduced,based on a review of "Internet +" and O2O pattern research.All the important online and offline functions of the O2O model of the grassland industry,i.e.,the trading platform,the regional operation center,the outlets of grass products,and third-party service providers,are discussed.At the end of this work,we gave some recommendations for Internet transformation of grass industry enterprise based on case analysis of Inner Mongolia Caodu agriculture development Co.,LTD.