| 新疆哈密瓜产业的SWOT分析与发展对策 |
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| 引用本文： | 乔志霞,张艳荣. 新疆哈密瓜产业的SWOT分析与发展对策[J]. 甘肃农业大学学报, 2005, 40(3): 407-412 |
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| 作者姓名： | 乔志霞 张艳荣 |
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| 作者单位： | 甘肃农业大学经济管理学院甘肃兰州730070 |
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| 基金项目： | ACIAR资助“甜瓜采后疾病控制研究”之子课题“甜瓜供应链研究”(编号:PHT/1998/140) |
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| 摘 要： | 在分析新疆哈密瓜生产历史、发展现状的基础上,运用SWOT分析法对新疆哈密瓜产业发展面临的优势、弱势、机遇、威胁进行了系统分析,针对性地提出了关于哈密瓜产业生产阶段、销售阶段、服务体系等方面的建议,以推动新疆哈密瓜产业迈入新的发展阶段。
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| 关 键 词： | 哈密瓜 SWOT分析 新疆 |
| 文章编号： | 1003-4315(2005)03-0407-06 |
| 修稿时间： | 2004-12-04 |
SWOT analysis and development strategy on Hami melon industry of Xinjiang province |
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| QIAO Zhixia,ZHANG Yanrong. SWOT analysis and development strategy on Hami melon industry of Xinjiang province[J]. Journal of Gansu Agricultural University, 2005, 40(3): 407-412 |
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| Authors: | QIAO Zhixia ZHANG Yanrong |
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| Abstract: | Based on analysis of the production history and present conditions of Hami melon production of Xinjiang province, the strengths, weaknesses, opportunities and threats in the production of Hami melon in Xinjiang province were analyzed. This paper used the SWOT methods in order to realize the new development of Hami melon industry, some relevant countermeasure and suggestions in the production, distribution and service system of Hami melon were proposed. |
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| Keywords: | Hami melon SWOT analysis Xinjiang |
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