| Preliminary Analysis of Application of CRM in the Real Estate Enterprise |
| |
| 作者姓名： | CAO Xiao - lin XIONG Hong - bo |
| |
| 作者单位： | College of Construction Management and Real Estate, Chongqing University, Chongqing 400045, P. R. China |
| |
| 摘 要： | Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system.
|
| 关 键 词： | customer relationship management(CRM) real estate enterprise comprehensive appraisal system |
| 收稿时间： | 2005/9/25 0:00:00 |
| 修稿时间： | 2005/9/25 0:00:00 |
Preliminary Analysis of Application of CRM in the Real Estate Enterprise |
| |
| CAO Xiao - lin,XIONG Hong - bo.Preliminary Analysis of Application of CRM in the Real Estate Enterprise[J].Storage & Process,2006(1):111-114. |
| |
| Authors: | CAO Xiao - lin XIONG Hong - bo |
| |
| Institution: | College of Construction Management and Real Estate, Chongqing University, Chongqing 400045, P. R. China |
| |
| Abstract: | Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system. |
| |
| Keywords: | customer relationship management(CRM) real estate enterprise comprehensive appraisal system |
|
| 点击此处可从《保鲜与加工》浏览原始摘要信息 |
| 点击此处可从《保鲜与加工》下载免费的PDF全文 |
