| 杂交水稻种子市场营销现状及对策 |
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| 引用本文： | 杨伟文,贺明刚.杂交水稻种子市场营销现状及对策[J].杂交水稻,2007,22(1):6-9. |
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| 作者姓名： | 杨伟文 贺明刚 |
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| 作者单位： | 中南大学,商学院,湖南,长沙,410083 |
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| 摘 要： | 加入WTO后,随着市场逐渐规范化和成熟化,杂交水稻种子行业面临新一轮的重组和整合,产业集中度将不断提高。具有优质的产品组合及品牌、持续领先的营销竞争优势、成熟的技术支持及周到的售后服务的种子企业将获得更广阔的市场空间。
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| 关 键 词： | 杂交水稻 种子 市场营销 |
| 文章编号： | 1005-3956(2007)01-0006-04 |
| 修稿时间： | 2006-07-28 |
Marketing of Hybrid Rice Seeds and Countermeasures |
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| YANG Wei-wen,HE Ming-gang.Marketing of Hybrid Rice Seeds and Countermeasures[J].Hybrid Rice,2007,22(1):6-9. |
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| Authors: | YANG Wei-wen HE Ming-gang |
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| Institution: | College of Business, Central South University, Changsha, Hunan 410125, China |
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| Abstract: | After joining the WTO,as the market has been gradually standardized and mature,hybrid rice seed industry will face a new round of restructuring and integration,the degree of industrial concentration will be continually improved.Those seed enterprises combined with quality products and brands,a leading marketing competitive advantage,mature technology supports and thoughtful aftersale services will have a broader market space. |
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| Keywords: | hybrid rice seeds marketing and sales |
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