Fostering transparency in the transnational supply chain: From Russian forest producers to consumers in Europe and the USA |
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| Affiliation: | 1. Luleå University of Technology, Campus Skellefteå, Forskargatan 1, SE-931 87 Skellefteå, Sweden;2. Luleå University of Technology, SE-971 87 Luleå, Sweden;1. Department of Earth and Environmental Studies, Montclair State University, Montclair, NJ, 07043, United States;2. Department of Forest Resources & Environmental Conservation, Virginia Polytechnic and State University, Blacksburg, VA 24061, United States;1. Warnell School of Forestry and Natural Resources, 180 East Green Street, University of Georgia, Athens, GA, 30602, USA;2. College of Forest Resources, Box 9681, Mississippi State University, MS, 39762, USA;3. Southern Regional Extension Forestry, Warnell School of Forestry and Natural Resources, 320 East Green Street, University of Georgia, Athens, GA, 30602, USA;1. Department of Environmental Health and Safety, MD Anderson Cancer Center, 1515 Holcombe Boulevard, Houston, TX 77030-4009, USA;2. Department of Imaging Physics Department, MD Anderson Cancer Center, 1515 Holcombe Boulevard, Houston, TX 77030-4009, USA;3. University of Texas, Nuclear Engineering Teaching Lab, 10,100 Burnet Road, Building 159, Austin, TX 78758, USA;1. Department of Mathematics, Statistics and Computer Science, University of Wisconsin – Stout, Menomonie, WI 54751, USA;2. Department of Forestry, University of Kentucky, Lexington, KY 40546-0073, USA;3. Department of Computer Science and Information Systems, University of Wisconsin – River Falls, River Falls, WI 54022, USA;4. Department of Computer Science, University of Kentucky, Lexington, KY 40506-0633, USA;1. School of Physics & The Key Laboratory of Weak Light Nonlinear Photonics, Ministry of Education, Nankai University, Tianjin, 300071, PR China;2. Collaborative Innovation Center for Nanomaterials & Devices, College of Physics Qingdao University, Qingdao 266071, PR China;3. Key Laboratory of Flexible Electronics (KLOFE) & Institute of Advanced Materials (IAM), Jiangsu National Synergetic Innovation Center for Advanced Materials (SICAM), Nanjing Tech University, 211816, PR China;4. Institute of Spectroscopy of the Russian Academy of Sciences, Moscow, 142190, Russia |
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| Abstract: | This paper examines the role played by different units in the supply chain that ensure consumer confidence in the process of production. Analysis of interviews with the managers of various units in the chain of custody showed that, as we move from the buyer to the production units, the building-up of trust by managers is becoming increasingly technical. Thus, end consumers include the intangible value of the product in their understanding of trust regarding Russian wood. The lower the unit is in the chain of custody and the closer it is situated to the logging sites, the more restricted is the construction of trust by managers, undergoing minimization and, ultimately, reduction in the bid to ensure a “normal” business or purely technical approach. The differences observed in the constructions of trust in various units of the chain can be explained in light of two factors: firstly, the challenges faced by each individual unit, and secondly, the value system of the managers at every level. |
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