| 高校图书馆开展服务营销的可行性分析 |
| |
| 引用本文： | 宋要武. 高校图书馆开展服务营销的可行性分析[J]. 农业图书情报学刊, 2008, 20(7) |
| |
| 作者姓名： | 宋要武 |
| |
| 作者单位： | 广东工业大学,图书馆,广州,510090 |
| |
| 摘 要： | 阐述了高校图书馆开展服务营销的必要性,从资源优势、人才优势、经验优势、技术优势和地理优势5个方面分析了高校图书馆开展服务营销的可行性.
|
| 关 键 词： | 高校图书馆 服务营销 可行性分析 |
Feasibility Analysis of Service Marketing Implemented by University Library |
| |
| SONG Yao-wu. Feasibility Analysis of Service Marketing Implemented by University Library[J]. Journal of Library and Information Sciences in Agriculture, 2008, 20(7) |
| |
| Authors: | SONG Yao-wu |
| |
| Abstract: | This paper has described the necessity that university library should implement service marketing and analyses feasibility carrying out service marketing in university library from resource advantage,talent superiority,experience advantage,technology advantage and geography advantage. |
| |
| Keywords: | university library service marketing feasibility analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
