| 基于网络游记视角下古镇周庄旅游者消费偏好研究 |
| |
| 引用本文： | 王新亮.基于网络游记视角下古镇周庄旅游者消费偏好研究[J].安徽农业科学,2011,39(12):7188-7190,7192. |
| |
| 作者姓名： | 王新亮 |
| |
| 作者单位： | 淮南职业技术学院,安徽淮南,232001 |
| |
| 基金项目： | 高枝基本业务费专项资金资助2011年自主项目，2010年无锡市"社科应用研究精品工程"课题《无锡历史文化资源开发与文化产业转型升级研究》 |
| |
| 摘 要： | 以网络游记为研究样本,通过古镇旅游者特征,旅游时间分布,旅游动机多样性,旅游饮食、交通、住宿、购物内容及偏好,旅游评价和旅游满意度,分析古镇旅游者消费新动向。
|
| 关 键 词： | 网络游记 周庄 旅游者 消费行为 |
Study on Consumption Preference of Tourists of Ancient Town Zhouzhuang under the Perspective of Network Travels |
| |
| WANG Xin-liang.Study on Consumption Preference of Tourists of Ancient Town Zhouzhuang under the Perspective of Network Travels[J].Journal of Anhui Agricultural Sciences,2011,39(12):7188-7190,7192. |
| |
| Authors: | WANG Xin-liang |
| |
| Institution: | WANG Xin-liang(Huainan Vocational & Technical College,Huainan,Anhui 232001) |
| |
| Abstract: | Taking network travels as study samples,then,based on the characteristics of tourists of ancient town,distribution of travel time,diversity of travel motivation,travel diet,transport,accommodation,shopping content and preferences,travel evaluation and tourism satisfaction,the new consumption trends of tourists of ancient town were analyzed. |
| |
| Keywords: | Network travels Zhouzhuang Tourist Consumer behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
