| 张家口坝上地区生态旅游市场营销研究 |
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| 引用本文： | 王文婷,张超.张家口坝上地区生态旅游市场营销研究[J].安徽农业科学,2011(10):6136-6138,6143. |
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| 作者姓名： | 王文婷 张超 |
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| 作者单位： | 河北师范大学资源与环境科学学院;山西大学商务学院管理学院 |
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| 摘 要： | 概述了张家口坝上地区生态旅游产品及生态旅游营销市场,以旅游市场营销4P理论为基本架构,分析了张家口坝上地区生态旅游业发展现状和存在的问题,在此基础上提出张家口坝上地区生态旅游产品的营销策略,通过有效运用这些营销策略,达到开拓张家口生态旅游市场的目的。
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| 关 键 词： | 张家口坝上地区 生态旅游营销 营销策略 |
Research on Ecotourism Marketing in Bashang Area of Zhangjiakou |
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| Institution: | WANG Wen-ting et al(College of Resource and Environment Sciences,Hebei Normal University,Shijiazhuang,Hebei 050016) |
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| Abstract: | The paper introduces the ecotourism products and marketing in Bashang area of Zhangjiakou,and analyzes its ecotourism developing status and problems according to the 4P theory of ecotourism marketing,based on which the marketing strategies of the ecotourism products in Bashang area of Zhangjiakou were put forward,the effective implementation of these strategies would expand the ecotourism market in Zhangjiakou. |
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| Keywords: | Bashang area of Zhangjiakou Ecotourism marketing Marketing strategy |
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