| 台湾南元花园休闲农场体验活动之检视与分析 |
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| 引用本文： | 章国威,陈怡伶.台湾南元花园休闲农场体验活动之检视与分析[J].台湾农业探索,2014(1):1-6. |
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| 作者姓名： | 章国威 陈怡伶 |
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| 作者单位： | 台湾真理大学农业暨休闲产业研究推广中心;台湾真理大学休闲游憩事业学系; |
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| 摘 要： | 台湾南元花园休闲农场除拥有其自身之农场特色外,在经营管理上更有其独到的一面,该文以台湾南元花园休闲农场为个案研究对象,调查其农场基础资源与检视其现有之体验活动,并由调查结果中分析其现有之体验活动是否善用期农场基础资源与符合其农场经营方向,最后将研究结果提供给休闲农场业者在设计体验活动设计时之参考,以提高体验活动的经济价值。
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| 关 键 词： | 休闲农场 体验经济 体验活动 |
Study on Experience Activities of the Nanyuan Leisure Farm in Taiwan |
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| ZHANG Guo-we,CHEN Yi-ling.Study on Experience Activities of the Nanyuan Leisure Farm in Taiwan[J].Taiwan Agricultural Research,2014(1):1-6. |
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| Authors: | ZHANG Guo-we CHEN Yi-ling |
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| Institution: | 1. Agriculture and Leisure Industry Research and Popularization Center, Aletheia University, Tainan, Taiwan 721, China; 2. Department of Leisure and Recreation Studies, Aletheia University, Tainan, Taiwan 721, China) |
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| Abstract: | The Nan Yuan Garden Leisure Farm in Taiwan has their unique management in addition to the farm char- acteristics that is the reason we choose Nan Yuan Garden Leisure Farm as a case study. We investigate farm-based resource and view its existing experience activities and analyze the experience activities if making good using the ex- isting resources and in line with the farm management direction. Finally, the analysis of the results will provide a reference to the leisure farm industry in the activities designing to enhance the economic value of experience activi- ties. |
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| Keywords: | leisure farm experience economy experience activity |
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