| Strategy of Customer Knowledge Management Base on Lifetime |
| |
| 引用本文： | ZHOU Ming,LI Xiang-ping,YI Yi. Strategy of Customer Knowledge Management Base on Lifetime[J]. 保鲜与加工, 2006, 0(7): 152-155 |
| |
| 作者姓名： | ZHOU Ming LI Xiang-ping YI Yi |
| |
| 作者单位： | College of Economics and Business Administration, Chongqing University, Chongqing 400030, China |
| |
| 摘 要： | The same CRM solution in same industry results in service assimilation among businesses, the cost of customer retention are rising, such strategy can not serve the purpose of saving customer cost for companies. This article introduces the new CRM solution- CKM, then analyzes the information from customer to company through the process that company dealing with consumer, and proposes a solution of the five styles CKM.
|
| 关 键 词： | customer knowledge management psychology process of consume customerlifetime |
| 收稿时间： | 2006-03-10 |
| 修稿时间： | 2006-03-10 |
Strategy of Customer Knowledge Management Base on Lifetime |
| |
| ZHOU Ming,LI Xiang-ping,YI Yi. Strategy of Customer Knowledge Management Base on Lifetime[J]. Storage & Process, 2006, 0(7): 152-155 |
| |
| Authors: | ZHOU Ming LI Xiang-ping YI Yi |
| |
| Affiliation: | College of Economics and Business Administration, Chongqing University, Chongqing 400030, China |
| |
| Abstract: | The same CRM solution in same industry results in service assimilation among businesses, the cost of customer retention are rising, such strategy can not serve the purpose of saving customer cost for companies. This article introduces the new CRM solution- CKM, then analyzes the information from customer to company through the process that company dealing with consumer, and proposes a solution of the five styles CKM. |
| |
| Keywords: | customer knowledge management psychology process of consume customerlifetime |
|
| 点击此处可从《保鲜与加工》浏览原始摘要信息 |
|
点击此处可从《保鲜与加工》下载全文 |
