云南自然保护区生态旅游簇群竞争力研究

竞争力是簇群获得持续竞争优势的源泉.云南自然保护区生态旅游品牌竞争力要具有竞争者无法模仿的特性,这不仅取决于它的自然资源特性,也与簇群中相关实体的结盟、协调状态密切相关.鉴于此,云南自然保护区生态旅游簇群的竞争力不仅仅依赖于整合内部资源获取,还应通过建立高效的供应链体系整合相关外部资源获得.分析了影响簇群竞争力的因素,提出了云南自然保护区生态旅游簇群竞争力的培育应构建高效的供应链平台,并应着重培育其供应链的内涵异质性.

Research on Cluster Competition of Nature Reserve Ecotourism based on Supply Chain in Yunnan Province

The competitive capacity is the springhead for the clusters to acquire sustainable competition advantages. The competitiveness of nature reserve ecotourism of Yunnan Province is unique not only with specific nature resource characteristics but also with the harmonious coordination and unity of relevant ecotourism enterprises in the province. ince relies on not only Acquiring of the cluster competitive capacity of nature reserve ecotourism in Yunnan Provinternal conformity of the relevant resources but also relies on integrating the corresponding external resources by building efficient supply chain system. The factors that influence on the cluster competitive capacity were analyzed. It was proposed that the connotative great attention, and the promotion of the cluster competitive Province would be realized by building effective supply chain heterogeneity of the supply chain should be paid capacity of nature reserve ecotourism of Yunnan interface.