林区旅游资源产品化研究

林区是旅游资源的富集区,具有发展旅游业的潜力。但是,由于市场观念的缺乏,其资源优势并未转化为产品优势与经济优势,旅游资源产品化成为林区旅游发展的首要任务。本文剖析了旅游资源与旅游产品关系,在分析林区旅游资源产品化的背景及其旅游资源开发的优势与障碍的基础上,提出了林区旅游资源产品化的战略构想与策略。

Research on the Productivization of Tourist Resources in Forest Zones

Forest zones where plenty of tourist resources exist have the potential of developing the tourism.However,for lack of market ideas their resource advantages have not been transferred into product and economic advantages and theretore tourist resource productivization has become the first task of forest zone tourism.In this paper,discussion is made on relationships between tourist resources and products,and the means and strategies of tourist resource productiviation are put forward on the basis of analysing the background of tourst productiviation and the advantages and obstacles of resource development in forest zones.