| 基于长尾理论的宁夏农村连锁超市营销策略研究 |
| |
| 引用本文： | 张淑萍,赵智宏. 基于长尾理论的宁夏农村连锁超市营销策略研究[J]. 安徽农业科学, 2011, 0(10): 6260-6261,6264 |
| |
| 作者姓名： | 张淑萍 赵智宏 |
| |
| 作者单位： | 宁夏大学经济管理学院;宁夏大学研究生院; |
| |
| 基金项目： | 宁夏高等学校科学研究项目; 宁夏大学科学研究基金项目(NDSK09-34) |
| |
| 摘 要： | 在介绍长尾理论的基础上,分析了宁夏农村连锁超市发展过程中的政治、经济、社会、技术环境。指出了宁夏农村连锁超市营销现状中存在的问题,分别是：产品品种单一,质量参差不齐,不能真正满足农民的需求;人员素质不高,信息化系统不完善;传统的营销模式受到挑战。最后从产品、定位、价格、物流配送渠道、人员5个方面提出了基于长尾理论的宁夏农村连锁超市营销对策。
|
| 关 键 词： | 长尾理论 农村 连锁超市 营销策略 宁夏 |
Research on the Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail Theory |
| |
| ZHANG Shu-ping et al. Research on the Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail Theory[J]. Journal of Anhui Agricultural Sciences, 2011, 0(10): 6260-6261,6264 |
| |
| Authors: | ZHANG Shu-ping et al |
| |
| Affiliation: | ZHANG Shu-ping et al(School of economics and management,Ningxia University,Yinchuan,Ningxia750021) |
| |
| Abstract: | Based on the introduction of the Long Tail Theory,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the pe... |
| |
| Keywords: | The long Tail Rural area Supermarket chain Marketing strategy Ningxia |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
