| 福建省入境旅游市场模型的建立与开发对策 |
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| 引用本文： | 张晶晶,陈秋华. 福建省入境旅游市场模型的建立与开发对策[J]. 福建农业大学学报(哲学社会科学版), 2007, 10(4): 65-68 |
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| 作者姓名： | 张晶晶 陈秋华 |
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| 作者单位： | 福建农林大学旅游学院,福建福州350002 |
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| 摘 要： | 基于1980-2006年的统计资料,利用Logistic曲线回归的方法,建立了福建入境旅游人数预测模型并预测了未来5年福建入境旅游者的人数,阐明了境外客源市场区域构成,提出了积极开拓入境旅游市场、加大管理力度和宣传力度以及强化风险意识等发展福建入境旅游业的对策与思路。
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| 关 键 词： | 福建 入境旅游 Logistic曲线回归 客源市场 |
| 文章编号： | 1671-6922（2007）04-0065-04 |
| 收稿时间： | 2006-10-11 |
Establishment and development of Fujian inbound tourist market model |
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| ZHANG Jing-jing, CHEN Qiu-hua. Establishment and development of Fujian inbound tourist market model[J]. Journal of Fujian Agricultural University(Social Science Edition), 2007, 10(4): 65-68 |
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| Authors: | ZHANG Jing-jing CHEN Qiu-hua |
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| Affiliation: | ZHANG Jing-jing, CHEN Qiu-hua (College of Tourism, Fujian Agriculture and Forestry University, Fuzhou, Fujian 350002, China) |
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| Abstract: | According to the statistical data from 1980 to 2006, by the method of Logistic curve regression, the prediction model of Fujian inbound tourists numbers has been established and Fujian inbound tourists numbers in the coming five years are predicted. The regional structure of the market of customer resources outside China mainland is elaborated. Accordingly it is proposed to develop inbound tourist market, strengthen management and publicity, and emphasize risk awareness. |
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| Keywords: | Fujian inbound tourism logistic curve regression tourists source market |
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