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农业网络平台在农业生产中的传播功效
引用本文:赵璞.农业网络平台在农业生产中的传播功效[J].黑龙江农业科学,2011(7):138-140.
作者姓名:赵璞
作者单位:黑龙江省农业科学院信息中心,黑龙江哈尔滨,150086
摘    要:随着信息技术的不断进步和完善,其在农业生产和流通等领域起到的链接作用也逐渐彰显.该文明确了网络平台的概念及功能和效果;分析了在实际的农业生产流通过程中,存在着信息传播误区、阻碍以及传播平台可信度较低、资源配置不合理和传播效率不高等因素,为使传播的农业生产信息及时准确地被受众即农民或对农业信息有需求的民众接收,提出了集丰...

关 键 词:农业  网络平台  传播  功效

Efficiency of Communication of Agricultural Network Platforms in Agricultural Production
ZHAO Pu.Efficiency of Communication of Agricultural Network Platforms in Agricultural Production[J].Heilongjiang Agricultural Science,2011(7):138-140.
Authors:ZHAO Pu
Institution:ZHAO Pu(Information Center of Heilongjiang Academy of Agricultural Sciences,Harbin,Heilongjiang 150086)
Abstract:With the continuous improvement and perfect of information technology,its link function in agriculture is clearly more and more.Now,the conception and the function of network platforms were defined,the problems that the misunderstanding and restriction in information communication,low degree of confidence,irrational distribution of resources and low transmission efficiency in the practice and the communication process were analyzed.In order to make the agricultural information accepted by the farmers and the demanders,the agricultural network system combining with abundant resource,high creditability,scientific management,information provider login,farmers cyber bar and enhancement of the publicity was put forward.
Keywords:agriculture  network platform  communication  function
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