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消费者对使用中草药添加剂羊肉的支付意愿及影响因素分析
引用本文:李丽原,李宁辉,中本和夫.消费者对使用中草药添加剂羊肉的支付意愿及影响因素分析[J].中国饲料,2010(5).
作者姓名:李丽原  李宁辉  中本和夫
作者单位:1. 中国农业科学院农业经济与发展研究所
2. 日本国际农林水产业研究中心
摘    要:中草药饲料添加剂在肉羊舍饲中的应用具有发展前景。本研究通过对北京市消费者进行中草药添加剂羊肉的支付意愿调查,为今后开发高附加值羊肉产品,改善经营方式,发展绿色畜牧业提供一定的依据。

关 键 词:羊肉消费  中草药添加剂  支付意愿

The analysis of consumer's willingness to pay for mutton fed with herbal feed additive and its influencing factors
Li Liyuan,Li Ninghui,Zhongben Hefu.The analysis of consumer's willingness to pay for mutton fed with herbal feed additive and its influencing factors[J].China Feed,2010(5).
Authors:Li Liyuan  Li Ninghui  Zhongben Hefu
Abstract:It is viewed that feeding mutton sheep with herbal feed additive is a good way to improve mutton quality and has a sound development prospect.With the consumer survey data in Beijing,this study analyzed consumer's willingness to pay for mutton fed by forage with herbal feed additive,and then based the findings to probe the ways to develop high value-added mutton products by improve the mode of operation,in order to establish environment-friendly livestock production.
Keywords:mutton consumption  herbal feed additive  willingness to pay  
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