| 广西企业的市场导向及营销措施 |
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| 引用本文： | 张宏. 广西企业的市场导向及营销措施[J]. 吉林林业科技, 2013, 0(6): 44-46 |
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| 作者姓名： | 张宏 |
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| 作者单位： | 广西民族大学,广西南宁530006 |
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| 基金项目： | 广西民族大学青年基金项目（2009MDQN01） |
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| 摘 要： | 在诠释市场导向概念的基础上,从品牌建设、生态保护、开拓东盟市场三个方面分析了广西企业的市场导向,提出了企业在建立品牌优势、实现绿色营销、走向东盟市场等方面应采取的营销措施。
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| 关 键 词： | 广西 企业 市场导向 营销措施 |
Market orientation and marketing measures of Guangxi enterprises |
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| ZHANG Hong. Market orientation and marketing measures of Guangxi enterprises[J]. Jilin Forestry Scicnce and Technology, 2013, 0(6): 44-46 |
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| Authors: | ZHANG Hong |
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| Affiliation: | ZHANG Hong ( Guangxi Nationality University, Nanning 530006, China) |
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| Abstract: | On the basis of interpretation of market orientation, the market orientation of enterprises in Guangxi was analyzed from three aspects ： brand Building, ecological protection and association of ASEAN market. Mar- keting measures was proposed in the matters of brand advantage building, green marketing implementation and ASEAN market development. |
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| Keywords: | Guangxi enterprise market orientation marketing measures |
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