基于SWOT的济源市富硒西瓜产业发展分析

为了更好地促进济源市富硒西瓜产业的发展，在研究文献、实地调研的基础上，运用SWOT分析法对济源市富硒西瓜产业所面临的优势、劣势、机遇和挑战进行了分析。结果表明，济源市富硒西瓜产业的发展在具备资源优势、独特的地理区位优势和科技优势的同时，也面临着人才缺乏、品种单一、品牌弱小等劣势；虽然有政府支持、乡村振兴战略、全域旅游以及互联网融合等机遇，但也存在市场竞争激烈的挑战。结合SWOT矩阵，应在SO战略基础上以WO战略和ST战略为核心，兼顾WT战略，来促进济源市富硒西瓜产业发展。

Study on the Analysis of Selenium-rich Watermelon Industry in Jiyuan with the Application of SWOT Model

To better promote the development of selenium-rich watermelon industry in Jiyuan City, based on literature review and field investigation, SWOT analysis method of economics was applied to analyze advantages, disadvantages, opportunities, and challenges of current selenium-rich and functional watermelon industry in Jiyuan City. The results showed that the development of selenium-rich watermelon industry in Jiyuan City had its inimitable advantages of rich resources, unique geographical location, and scientific research advantages. Meanwhile, some disadvantages including lack of talents, simplicity of variety and weak brands were detected as well. Although opportunities such as government support, Rural Revitalization strategy, regional tourism and internet integration were available, challenges of fierce market competition were presented. Combined with SWOT matrix, WO strategy and ST strategy should be the core on the basis of SO strategy, and WT strategy should be taken into account to promote the development of selenium-rich watermelon industry in Jiyuan City.