Cognitive and affective determinants of satisfaction,willingness to pay,and loyalty in suburban parks |
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| Authors: | Natalia López-Mosquera Mercedes Sánchez |
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| Affiliation: | 1. Key Laboratory for Silviculture and Conservation of Ministry of Education, Beijing Forestry University, Beijing 100083, China;2. Urban Forestry Program, Southern University Agricultural Research and Extension Center, Baton Rouge, LA 70813, USA;1. Landscape Analyses and Management Laboratory, Geography Department, University of Girona, Spain;2. Norwegian Institute for Nature Research (NINA), Gaustadalleen 21, 0349 Oslo, Norway;3. Norwegian Institute for Nature Research (NINA), Trondheim, Norway;4. Norwegian Institute for Nature Research (NINA), Lillehammer, Norway;1. Department of Food and Resource Economics, Faculty of Science, University of Copenhagen, Rolighedsvej 23, 1958 Frederiksberg, Copenhagen, Denmark;2. Center for Macroecology, Evolution and Climate, University of Copenhagen, Rolighedsvej 23, 1958 Frederiksberg, Copenhagen, Denmark;3. Department of Environmental and Resource Economics, Centre for European Economic Research (ZEW), P.O. Box 103443, 68034, Mannheim, Germany;4. Centre for Environmental Economics and Policy in Africa, Department of Agricultural Economics, Extension and Rural Development, University of Pretoria, South Africa |
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| Abstract: | This paper explores the determining effect of the cognitive and affective antecedents of, satisfaction on the behavioural intentions of visitors to two suburban natural areas in Spain. Specifically, we examine the effect of psychological variables on willingness to pay for the, improvement of the conservation of the area and on visitor loyalty. Using multigroup invariance, analysis, we show how positive disconfirmation and positive emotions play a determining role, in the satisfaction formation process of visitors to the natural areas considered. We also show, that positive cognitive and affective experiences in visitors raise the economic valuation of the, conservation of a natural area and increase the likelihood of a prompt return visit. We discuss, the management implications deriving from the study of this cognitive and affective satisfaction, sequence in the environmental context, and demonstrate the usefulness of these behavioural, models combining economics with other social sciences in the environmental context. |
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| Keywords: | Behavioural intentions Management Psychological variables Suburban Parks |
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