河北省张家口市羊肉消费特点分析

以问卷调查方式统计河北省张家口市羊肉消费情况,了解羊养殖主要区域羊肉消费情况。结果显示：张家口市居民羊肉消费量占总肉类消费量的23.93%;考虑羊肉质量安全和种类者占52%,是消费者购买决策的重要因素,价格占23%,收入、年龄和季节共占25%;消费者更喜爱放牧方式饲养的羊肉,到羊肉专卖店购买鲜羊肉者居多,羊肉消费类型以羊肉卷、羊肉串为主。该研究将羊养殖与消费联结,通过分析河北省农牧交错带羊肉消费特点,以引导当地肉羊业养殖方向。

Analysis on Characteristics of Mutton Consumption in Zhangjiakou City of HebeiProvince

In this study, the mutton consumption status in Zhangjiakou City of Hebei Province was investigated by using questionnaire survey method to understand the mutton consumption of the main sheep breeding areas. The results showed that the mutton consumption in Zhangjiakou City accounted for 23.93% of the total meat consumption; the respondents who considered the safety and quality of mutton accounted for 52%, which was the most important factor for consumers to make purchasing decisions; the respondents whose consumption decision impacted by the factor of price accounted for 23%, and those who considered the income, age and season when made the purchasing decisions accounted for 25% in total; the consumers preferred the mutton produced from the sheep raised by free grazing way, and most of them chose to purchase the fresh mutton from mutton exclusive shops; the popular mutton product types mainly included mutton rolls and mutton shashlik. This study tries to link the sheep breeding with mutton consumption, and analyzes the characteristics of mutton consumption in the farming-pastoral zone in Hebei Province, in hoping to provide references for guiding the breeding direction of the mutton sheep industry.