镇原县油菜籽产业竞争优势度分析

以竞争优势理论为基础，运用显示性指标和分析性指标，研究甘肃省镇原县油菜籽产业的竞争优势度。结果表明:镇原县油菜籽在甘肃省市场占有率为1.67%，在甘肃省油菜籽主产县区中排名靠前；镇原县油菜籽的资源禀赋系数、规模优势指数、效率优势指数和综合优势指数的值均>1，表明该县油菜籽在成本收益、资源禀赋和规模优势方面表现出较强的竞争潜力，但效率优势指数和综合优势指数表现出的竞争优势度不强。以上述分析为基础，提出了提升镇原县油菜籽产业竞争优势的对策，为产业振兴提供参考。 

Analysis on competitive advantage degree of rapeseed industry in Zhenyuan County

Based on the theory of competitive advantage, this paper studied the degree of competitive advantage of rapeseed industry in Zhen yuan County by using display index and analysis index. The research results showed that market share of Zhenyuan rapeseed in Gansu province was 1.67%, ranking the top among the main rapeseed producing counties and regions in Gansu Province. The resource endowment coefficient, scale advantage index, efficiency advantage index and comprehensive advantage index of Zhen yuan rapeseed were all greater than 1, which indicated that Zhen yuan rapeseed had a competitive advantage in Gansu Province, but the efficiency advantage index and comprehensive advantage index showed a weak degree of competitive advantage. Zhen yuan rapeseed showed strong competition potential in terms of cost and benefit, resource endowment and scale advantage. Zhen yuan rapeseed showed strong competition potential in terms of cost and benefit, resource endowment and scale advantage.