旅游区域的饲料产业营销及发展趋势分析

饲料产业是工业生产中的重要组成部分，在我国经济社会发展中占据重要地位。近些年来，饲料企业数量众多，产品数量越来越多。巨量的产出需要优质的营销才能确保饲料产品走进大众视野。饲料产业作为农业中最重要的一环，受上游原料市场、下游养殖加工市场的影响比较大。正是重重压力使得饲料企业必须要有完善的营销方式和渠道，强化客户关系，吸引更多的消费者，提升产品销量来化解饲料企业发展的难题。旅游地区饲料企业又受制于各种环保要求，难以形成完整的上下游供应链，倒逼饲料企业向产品品牌化、推广网络化、服务精准化方向发展。本文就饲料产业营销现状及旅游区域对饲料产业营销的影响进行了深入分析，并以目前存在的营销问题对旅游区域饲料产业的营销发展趋势进行阐述，以期为我国旅游地区处理好饲料产业与旅游业发展提供思路参考。[关键词]旅游区域|饲料产业|营销

Analysis of feed industry marketing and development trend in tourism area

Feed industry is an important part of industrial production and occupies an important position in the economic and social development of our country.In recent years,the number of feed enterprises is numerous,the number of products is more and more.Large amounts of output require high quality marketing to ensure that feed products enter the public eye and are selected.Feed industry,as the most important part of agriculture,is greatly affected by the upstream raw material market and the downstream breeding and processing market.It is the heavy pressure that feed enterprises must have perfect marketing methods and channels,strengthen customer relations,attract more consumers,and solve the problem of the development of feed enterprises with the promotion of product sales.Feed enterprises in tourism areas are also subject to various environmental requirements,and it is difficult to form a complete upstream and downstream supply chain,forcing feed enterprises to develop towards the direction of product branding,network promotion and service precision.In this paper,the current situation of feed industry marketing and the impact of tourism region on feed industry marketing were deeply analyzed,and the marketing development trend of feed industry in tourism region was expounded with the existing marketing problems at present,In order to provide ideas and references for the development of feed industry and tourism in my country's tourist areas.