济南市消费者对转基因食品的认知态度的调查与分析

为了了解济南市消费者对转基因食品的认知度和态度，分析影响当地消费者对转基因食品态度的主要因素及对转基因食品发展前景的看法，对当地不同人群随机发放问卷进行了调查。调查结果表明，当地消费者对转基因食品认知度总体较低，大多数消费者对转基因食品采取中立态度。被调查者的心理因素、认知度及其所接触的媒体等与对转基因因食品态度有不同相关性，以媒体相关性最为显著；大多数消费者对转基因食品继续发展持支持态度。媒体极端的负面报道可能会对消费者的态度产生消极影响。当前转基因食品发展相对忽视了消费者的消费需求，但转基因食品发展前景乐观。

Investigation and analysis for Jinan consumers'''' recognition to genetically modified food

The purpose of this survey was to have a better understanding of consumers' cognition and attitudes towards Genetically Modified Food(GMF) in Jinan,and to analyze the main factors influencing the attitudes of local consumers and the prospect of the development of GMF.We issued questionnaires to the public stochastically.The statistical findings showed that local consumers didn't know GMF well.Most consumers took neutral attitudes towards GMF Media,mentality and cognition influenced the attitudes differently,especially the media.Most consumers supported the further development of GMF.Extreme reports may affect the consumers' attitude to a large extent.The present development of GMF neglects consumers' demand,but GMF have a bright prospect.