浅论4Cs营销理论在农业信息服务中的应用

随着中国对“三农”问题的日趋重视以及社会主义新农村建设战略的出台,农业、农村、农民问题成为中国政府当前及今后工作的重中之重。“三农”问题的根本解决取决于多方面因素,大力提高农业信息服务的水平和效率无疑对于“三农”问题的最终解决有巨大的助力作用。为了推动中国农业信息服务的发展,切实提高农业信息服务的水平和效率,笔者运用比较分析的方法对中国农业信息服务进行营销创新的可能和重要性进行了深刻剖析,从营销学的角度探讨了中国农业信息服务理念、方式的创新,最后提出了农业信息服务的营销对策。

Application of 4Cs Marketing Theory in the Agricultural Information Service

Along with the "three rural" issues of more importance and the introduction of the strategy of socialist new village construction, agriculture, rural areas and farmers become the most important task at present and the future government. Solving "Three rural" issues depending on a variety of factors, greatly enhancing the level and efficiency of agricultural information services is an undoubtedly enormous assistance role to the final solution to the "three rural" issues. To promote the development of China''s agricultural information service and effectively raise the level and efficiency of agricultural information service, the possibility and importance of marketing innovation for Chinese agricultural information service were analyzed. Finally China''s agricultural information service concept and methods innovation were discussed from marketing perspective and marketing strategy of agricultural information service was put forward.