| 基于信任成本的社员对合作社信任的影响研究 |
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| 引用本文： | 杨柳,高建中,王敏,卫国强,黄永利.基于信任成本的社员对合作社信任的影响研究[J].黑龙江农业科学,2014(10):140-143. |
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| 作者姓名： | 杨柳 高建中 王敏 卫国强 黄永利 |
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| 作者单位： | 西北农林科技大学经济管理学院,陕西杨凌,712100 |
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| 基金项目： | 西北农林科技大学基本科研业务重点资助项目 |
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| 摘 要： | 为提高社员对合作社的信任程度,运用因子分析法分析了社员对合作社信任成本的内容结构,然后运用结构方程模型从信任成本的角度分析了社员对合作社信任的影响。结果表明:信息成本、制度成本、心理成本和监督成本构成了社员对合作社的信任成本,其中心理成本对社员对合作社信任的影响最大,其次是监督成本和信息成本,制度成本影响最小。
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| 关 键 词： | 合作社 交易成本 信任 信任成本 |
Effect on the Trust of Members to Cooperation Organizations Base on Trust Cost |
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| YANG Liu,GAO Jian-zhong,WANG Min,WEI Guo-qiang,HUANG Yong-li.Effect on the Trust of Members to Cooperation Organizations Base on Trust Cost[J].Heilongjiang Agricultural Science,2014(10):140-143. |
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| Authors: | YANG Liu GAO Jian-zhong WANG Min WEI Guo-qiang HUANG Yong-li |
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| Institution: | (Northwest Agriculture and Forestry University,Yangling,Shaanxi 712100) |
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| Abstract: | In order to improve the trust of members to cooperation organizations,the cost of trust was studied, the content structure of trust cost of cooperative organization by factor analysis and the effect of trust cost on members ＇ trust in cooperative organizations by SEM were analyzed. The results showed that trust cost of coop- erative organization was consisted of information cost, system cost, psychological cost and monitoring cost, and psychological cost was the most important factor, followed by monitoring cost and information cost,and the system cost had the least influence. |
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| Keywords: | cooperative organization transaction cost trust trust cost |
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