Intergenerational differences of color sensation and preference for naturally dyed fabrics

This study was performed in order to evaluate subjective color sensation and preference for yellowish and reddish natural dye fabrics and to provide meaningful objective colorimetric properties which can quantify the sensation and preference focused on intergenerational differences. Among lots of natural dye silk fabrics, four differently dyed fabrics for each hue were used as specimens by cluster analysis. College students as younger generation and high school teachers as middle-aged evaluated them subjectively in terms of eight aspects color sensation such as clearness, lightness, depth, warmth, strength, brightness, hardness, and fragrance. Intergenerational differences appeared more frequently as for the lightest and the most saturated yellowish fabrics dyed with amur cork than any other fabrics. All of sensation and preference were significantly explained by some colorimetric properties for each generation. Color lightness, L* was the only positive predictor for color preference of younger generation’s preference whereas color saturation, C* illustrated negatively for that of middle-aged.