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基于SWOT分析的陕西苹果国际竞争力提升策略
引用本文:李艳花,薛江伟. 基于SWOT分析的陕西苹果国际竞争力提升策略[J]. 干旱区资源与环境, 2008, 22(9)
作者姓名:李艳花  薛江伟
作者单位:西安财经学院管理学院,西安,710054;西安财经学院管理学院,西安,710054
基金项目:西安财经学院基地研究项目
摘    要:我国是世界苹果生产大国,陕西是我国苹果生产大省。近年来,陕西苹果产业在高速发展中已成长为陕西农业的支柱。本文通过对陕西苹果产业的SWOT(Strength,Weak-ness,Opportunity and Threat)分析,分析了陕西苹果产业所存在的优势和劣势,所面临的机遇和挑战,指出了陕西苹果进军国际市场正当其时,并从价格竞争力、品质竞争力、信誉竞争力三个方面测算了陕西苹果国际竞争力的提升潜力。并在此基础上,从加强原产地保护,进行标准化生产和经营;提高苹果采后商品化处理及加工水平;支持苹果协会的发展,逐步推进苹果产业化经营;打造陕西绿色苹果大品牌;全力打造陕西苹果新的营销模式;充分利用WTO(WorldTrade Organization)"绿箱政策"提高陕西苹果国际竞争力,六个方面提出了一些提升陕西苹果国际竞争力的策略。

关 键 词:SWOT分析  国际竞争力  苹果协会

The Countermeasures of Raising International Competitive International Competitive Power of Shaanxi Apple Products Based on SWOT
LI Yan-hua,XUE Jiang-wei. The Countermeasures of Raising International Competitive International Competitive Power of Shaanxi Apple Products Based on SWOT[J]. Journal of Arid Land Resources and Environment, 2008, 22(9)
Authors:LI Yan-hua  XUE Jiang-wei
Abstract:Our country proves a large amount of apples in the world,and Shaanxi is a big province on apple production in China.In recent years,apple production has become an important part of agriculture in Shaanxi.The Shaanxi apple production was analyzed SWOT which consisted of the strength and weakness,opportunity and threat of Shaanxi apple.It was pointed out that it was the time of Shaanxi apple advance to the international market.The potentiality of Shaanxi apple products' international competitive power was caculated through price competitive power,quality competitive power and reputation competitive power.On the basis of SWOT,it was proposed several countermeasures for raising Shaanxi apple products' international competitive power from the following aspect: Strengthening the protection of original habitat,standardizing the production and operation;Raising the level of apple commercializes processing;Supporting the development of apple association,pushing on apple industry operation gradually;Creating the green brand of Shaanxi apple;Creating new market pattern of Shaanxi apple with all strength;Making use of the "green box policy" of WTO to exalt Shaanxi apple products' international competitive power.
Keywords:SWOT analysing  international competitive power  Apple Association
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