家庭友好型农场的创建及营销

家庭友好型农场(Family-Friendly-Farm,F3)是以家庭为主要消费群体,具有家庭友好型、环境友好型和科技促进型典型特征的一种新型农场。根据F3农场的功能定位,构建相应的生态农业示范区、科普教育区、家庭生产及休闲娱乐区、顾客服务区。F3农场的营销面向家庭和广大消费者,进行绿色农产品的销售、科普基地的宣传以及开展观光旅游。

Construction and marketing of family friendly farm

Family-Friendly-Farm(simplified as F3) is a new kind of farm with characters of family friendly,environmental friendly and technology dependent.Families are major consumption group in its orientation.According to F3 farm functional orientation,4 compositions including ecological agriculture mode area,a base for science education,a production and entertainment area for family,and an area for client service are designed.Marketing of F3 farm turns its face to families and extensive customers,items includes green agricultural products marketing,advertisement of science education base,as well as providing sightseeing tour.