移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

政府渔业补助政策与博弈

渔业补助政策是政府为弥补市场经济缺陷而采取的重要措施，本文应用博弈论对政府与渔民的互动博弈展开研究，并确立了混合策略模型下的政府和渔民各自最佳选择概率，达到纳什均衡，这对于解释当前政府渔业补助政策内涵与指导修订补助政策有参考意义。     

竹缺爪螨实验种群生命表的研究

在25℃温度条件下，用黄金间碧竹（Bambusa vulgaris cv.vittata)叶饲养竹缺爪螨（Aponychus corpuzae Rimando)，应用生存分析理论和多维矩阵模型组建竹缺爪螨种群生命表，计算得种群主要参数为：内禀增长率rm＝0．0811，净增殖率R0＝5．8368，平均世代长度T＝21．7532d，周限增长率λ=1.0845/d；并分析了种群在不同年龄的生命状态，各发育期重叠情况以及稳定的年龄一阶段分布；最后讨论了应用这2种方法组建螨类生命表的优点。     

数量化理论Ⅲ在土地质量综合评价中的应用

木文对土地质量综合评价的方法进行了探讨,首次提出将数量化理论Ⅲ应用于土地质量分级。与目前使用的系统聚类、动态聚类方法相比,数量化理论Ⅲ更适合于变量类型为定性变量的土地资源调查资料的分类。它弥补了系统聚类方法和动态聚类方法在土地资源评价中应用的局限性,数量化理论Ⅲ是一种可用于土地质量分级的理想方法。     

一类空间分解问题

讨论了一类与区域分解算法有关的空间分解问题，将二阶问题的已有的空间分解结果推广到四阶问题的相应空间中。还证明了一致重迭性条件与Ｂａｄｅａ条件的等价性。     

功能概念与结构方案的集成方法

提出了一种将功能概念与结构方案集成的图论方法。在设计对象的能量流有向图、邻接矩阵的基础上，通过矩阵变换导出结构设计十分重要的强连接零件集合以及集合的先后顺序，根据通过制定的规则完成结构方案设计，最后进行了实例验证。     

Using traffic flow theory to model traffic mortality in mammals

Traffic has a considerable effect on population and community dynamics through the disruption and fragmentation of habitat and traffic mortality. This paper deals with a systematic way to acquire knowledge about the probabilities of successful road crossing by mammals and what characteristics affect this traversability. We derive a model from traffic flow theory to estimate traffic mortality in mammals related to relevant road, traffic and species characteristics. The probability of successful road crossing is determined by the pavement width of the road, traffic volume, traversing speed of the mammals and their body length. We include the traversability model in a simple two-patch population model to explore the effects of these road, traffic and species characteristics on population dynamics. Analysis of the models show that, for our parameter ranges, traffic volume and traversing speed have the largest effect on traffic mortality. The population size is especially negatively affected when roads have to be crossed during the daily movements. These predictions could be useful to determine the expected effectiveness of mitigating measures relative to the current situation. Mitigating measures might alter the road and traffic characteristics. The effects of these changes on traffic mortality and population dynamics could be analysed by calculating the number of traffic victims before and after the mitigating measures. This revised version was published online in July 2006 with corrections to the Cover Date.     

The evolution and application of enzymes in the animal feed industry: the role of data interpretation

ABSTRACT

1. Enzymes have been used commercially for nearly 40 years and save significant costs through sparing of expensive nutrients but the mechanism by which this is achieved is still debated.

2. The research focused on non-starch polysaccharidase (NSPase) enzymes is used as an example of where greater progress could have been made if the details of the work had been described more fully and the analysis of the data generated had been broader in scope and more critical.

3. Lack of standardisation of the details presented in the materials and methods has been identified as a significant barrier to meaningful retrospective analysis and thus limits advances in the understanding of the mode of action of these enzymes.

4. The identity of the enzyme employed and its activity is often lacking, and more importantly the purity is rarely disclosed. Contaminant activities which are neither listed nor assayed could play a significant role in the responses observed.

5. The dose optimum of most enzymes is often considerably higher than that employed in most studies. Thus studies claiming synergy between two ‘activities’ should ensure that the response is not related to each enzyme simply augmenting the dose of just one activity in the finished feed. This is a common problem, and coupled with the lack of factorial experiments to justify the presence of each enzyme in a multi-enzyme product, it is not surprising that there is still debate as to whether single or multi-enzymes are best suited poultry rations.

6. The three proposed mechanisms for NSPases (viscosity, cell wall and prebiotic) are discussed, and along with their strengths and weaknesses it is suggested that a re-evaluation of each is needed. Viscosity may have to be re-evaluated as being a function not only of the cereal being fed, but of the age of the animal as well. The cell wall theory as described is poorly modelled in vitro and hence the validity of these data is questioned. The prebiotic theory may need significant modification as it appears that the quantities of oligomers produced are insufficient to generate the additional volatile fatty acids (VFA)’s reported. It is likely that all three mechanisms play a role in the responses observed, but the prebiotic mechanism probably plays by far the most important part in low viscosity diets.

7. Future research would be improved if it considered all potential mechanisms when designing a trial. Significant failings are apparent as a result of adherence to tenets in explanation of the results. Most importantly, it should be emphasised that a hypothesis is there to be tested, not defended.     

Contagious bovine pleuropneumonia within the 19th century miasmatic landscape

When contagious bovine pleuropneumonia (CBPP) was first detected on a farm north of Melbourne, at Bundoora, in 1858, the predominant theory of miasma was being challenged by contagionist theories of disease transmission. This well‐documented case was recorded during a period of change in the scientific assessment of disease and therefore affords an exploration of what aspects of the landscape were considered important for livestock health at the time. Although the introduction, vaccination programs and eventual eradication of CBPP on mainland Australia has been well explored, scholars have neglected this aspect of the disease's history. By comparing 19th century records of farmland with how the site appears today, it is also possible to highlight the limited information provided by contemporary texts, while at the same time developing an appreciation of the ways in which the perception of the rural landscape has changed. This differing perception has implications for the utilisation of these sources for veterinary and environmental historians seeking to understand the mid‐19th century agricultural landscape and how it relates to animal health.