移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

镇江长江豚类省级自然保护区水域生态修复效果的监测与评价

自2006年以来,长江豚类极度濒危的生存状况得到广泛关注,在其自然保护区实施一系列生态修复工程,为镇江长江豚类省级自然保护区内的江豚提供良好的生存环境。于2015—2018年在和畅洲水域建设生态浮岛、人工鱼巢和放流底栖动物进行水域生态修复,对生态修复工程进行跟踪监测和效果评价。结果表明：生态浮岛的建设可提高区域内浮游植物和浮游动物的生物多样性和群落结构复杂程度;人工鱼巢对产黏性卵鱼类具有一定增殖效果,增殖种类主要为鲤、鲫、䱗和黄尾鲴;生态浮岛和人工鱼巢的建设对鱼类均有较好的聚集效果;底栖动物增殖放流显著增加了放流物种的丰度、生物量及保护区底栖动物群落生物量,增殖放流效果评价为中等。该自然保护区水域生态修复效果明显,为工程施工影响下水生生物保护区生态修复提供科学依据。     

Beaver dams,streamflow complexity,and the distribution of a rare minnow,Lepidomeda copei

Freshwater fishes are threatened globally, and often too little is known about threatened species to effectively guide their conservation. Habitat complexity is linked to fish species diversity and persistence, and degraded streams often lack habitat complexity. Beaver Castor spp., in turn, have been used to restore streams and increase habitat complexity. The northern leatherside chub Lepidomeda copei is a rare, small‐bodied, drift‐feeding minnow that has anecdotally been observed to use complex habitats associated with beaver dams in the western United States. To investigate this anecdote, we conducted fish and habitat surveys, the latter focusing on quantifying habitat complexity, in a sub‐basin of the Upper Snake River Basin in the USA. Complementary generalised linear model and path analyses revealed that northern leatherside chub occurred more often at sites with complex streamflows, and streamflows were more complex when beaver dams were present and pools were deeper. Northern leatherside chubs were also more likely to occur when temperatures were warmer, aquatic macrophytes were abundant and stream channels were narrow and deep. The linkage between chubs, complex streamflows and beaver dams needs to be evaluated more broadly to completely understand its role in the rangewide status of the species. However, it does suggests that increased use of beaver reintroductions and dam analogues for stream restoration could be a boon for the northern leatherside chub, but such efforts should be monitored to determine their effectiveness to help adapt beaver‐based restoration approaches to best benefit the species.     

Can trail spatial attributes predict trail use level in urban forest park? An examination integrating GPS data and space syntax theory

Understanding users’ spatial distribution in forest park is crucial for providing visitors with quality recreation experiences and for park planning and management. Utilizing users’ spatial distribution data, this study aims at investigating associations between trail use level and trail spatial attributes, through examining two large urban forest parks (Gongqing forest park and Paotaiwan forest park) in Shanghai, China. Users’ spatial distribution was measured utilizing GPS trackers with the interval of 10 seconds. This study conceptualizes trail spatial attributes as trail metric attributes and trail configurational attributes. Trail metric attributes include trail mean distance to gates, length, width and level of enclosure, which are calculated based on park map and on-site observation. We computed trail configurational attributes utilizing space syntax theory, which comprise measures of global integration, control, and connectivity. Trail connection with features/facilities, visual connection with water and shading are included as covariate variables. In total, we obtained 134 valid samples in Gongqing forest park and 210 valid samples in Paotaiwan forest park for analysis. Multivariate regression analyses indicate that when involving covariate variables, consistently in both parks, a greater trail usage is significantly related to trail shorter mean distance to park gate, trail width wider than 3 meters, higher global integration and higher control values. Collectively, these four trail spatial attributes explained 31.7 % (p < 0.001) and 27.3 % (p < 0.001) of the variances in trail use level in Gongqing forest park and Paotaiwan forest park. These findings provide direct implications to park designers and managers for providing visitors with different desirable social conditions, and ultimately improve users’ experiences and satisfactions.     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

政府渔业补助政策与博弈

渔业补助政策是政府为弥补市场经济缺陷而采取的重要措施，本文应用博弈论对政府与渔民的互动博弈展开研究，并确立了混合策略模型下的政府和渔民各自最佳选择概率，达到纳什均衡，这对于解释当前政府渔业补助政策内涵与指导修订补助政策有参考意义。     

竹缺爪螨实验种群生命表的研究

在25℃温度条件下，用黄金间碧竹（Bambusa vulgaris cv.vittata)叶饲养竹缺爪螨（Aponychus corpuzae Rimando)，应用生存分析理论和多维矩阵模型组建竹缺爪螨种群生命表，计算得种群主要参数为：内禀增长率rm＝0．0811，净增殖率R0＝5．8368，平均世代长度T＝21．7532d，周限增长率λ=1.0845/d；并分析了种群在不同年龄的生命状态，各发育期重叠情况以及稳定的年龄一阶段分布；最后讨论了应用这2种方法组建螨类生命表的优点。     

数量化理论Ⅲ在土地质量综合评价中的应用

木文对土地质量综合评价的方法进行了探讨,首次提出将数量化理论Ⅲ应用于土地质量分级。与目前使用的系统聚类、动态聚类方法相比,数量化理论Ⅲ更适合于变量类型为定性变量的土地资源调查资料的分类。它弥补了系统聚类方法和动态聚类方法在土地资源评价中应用的局限性,数量化理论Ⅲ是一种可用于土地质量分级的理想方法。     

一类空间分解问题

讨论了一类与区域分解算法有关的空间分解问题，将二阶问题的已有的空间分解结果推广到四阶问题的相应空间中。还证明了一致重迭性条件与Ｂａｄｅａ条件的等价性。     

功能概念与结构方案的集成方法

提出了一种将功能概念与结构方案集成的图论方法。在设计对象的能量流有向图、邻接矩阵的基础上，通过矩阵变换导出结构设计十分重要的强连接零件集合以及集合的先后顺序，根据通过制定的规则完成结构方案设计，最后进行了实例验证。