移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

现代化战争中的媒体角色——伊拉克战争中美国媒体给我们的启示

有人说战争是媒体的狂欢节，而美国媒体向来是擅长同战争“共舞”的。在伊拉克战争中美国媒体就发挥了重要作用，成为战争的一个组成部分。如今，媒体对现代化战争所起的作用越来越重要，如何在战争中充分发挥媒体的作用，值得我们认真思考。美国媒体在伊拉克战争中，扮演着一个全新的角色，这为如何在现代战争巾运用媒体留下了宝贵的经验，带给我们重要启示。     

Responding to Economic Crisis in Sub-Saharan Africa: New Farmer-Developed Pest Management Strategies in Cocoa-Based Plantations in Southern Cameroon

Cocoa is a key or source of income and poverty reduction in the humid forest of Southern Cameroon. Cameroon like other African countries went through a major economic crisis in the early 1980s with a decline in international commodity prices and significant changes in macroeconomic policies. Structural adjustment reforms following the economic crisis led to removal of fertilizers and pesticides subsidies, cocoa price liberalization and the overall withdraw of Government interventions from the cocoa sub-sector. Cocoa input price increases have been compounded by the devaluation of the CFA Franc, which doubled the prices of the imported pesticides which were considered key to the control of cocoa pests. This overall economic shock led to changes in cocoa producer's production decisions as a response to minimize cost. Among the changes the use of alternatives to imported chemicals for cocoa pest control. Farmers responded to the high prices of pesticides by developing, from local botanical knowledge and pest management strategies, which include plant extracts and plant extracts mixed with pesticides at different proportions. This is a major decision given the importance of imported chemical in the cost of production of cocoa. Valuable indigenous knowledge from farmers could be used also as an effective support system for communicating and diffusing modern knowledge and technologies to farmers. The paper describes the farmer knowledge-based alternatives to chemical pesticides for pest control in cocoa fields as a response to high pest control costs. Pest management specialists are urged to take advantage of this shift in practice and assess their effectiveness for further use. Two sets of questions are posed: (1) were the conventional insecticides, with all their problems, really necessary? and (2) are the materials derived from locally grown plants effective pest management agents or are they, in some way, placebos?     

Effect of Jiawei Sini Decoction on glucocorticoid receptor in thymocytes of chronic psychological stress rats

AIM: To observe the effect of Jiawei Sini Decoction (JWSND) on glucocorticoid receptor (GCR) in thymocytes of chronic psychological stress rats. METHODS: The rats were randomly divided into 4 groups, control group (C), model group (M), group treated by JWSND C₁, group treated by ginsenosides C₂. The number of thymocyte GCR sites and the GCR nuclear thanslocation rate were detected by radioimmunoassay. RESULTS: Compared with the control group, in the model group, the thymocyte weight index lowered significantly ( P<0.05 ), and the GCR nuclear thanslocation rate was increased significantly ( P<0.01 ), but the number of thymocyte GCR sites was unchanged. Compared with the model group, thymus gland weight indexes of C₁ and C₂ were increased significantly ( P<0.05 ), while the GCR nuclear thanslocation rate lowered significantly ( P<0.01 ). Moreover, no significant difference was found in all indexes between C₁ and control group. CONCLUSION: The inhibitory effect of glucocorticoid on the thymus could be significantly reversed by JWSND via suppressing the thanslocation of GCR from cytoplasm to nucleus in chronic psychological stress rats.     

辅导员在高职“后进生”转化中心理效应的运用

高职“后进生”不良行为转化一般要经历醒悟、转变、反复、稳定等几个过程,辅导员在不同的阶段运用不同的心理效应可以帮助高职“后进生”更好地转化,矫正其不良行为.     

高校图书馆人才危机及其对策

随着信息技术的发展和人们信息需求水平的提高,高校图书馆的人才危机也发生了变化,主要体现为高校图书馆馆员有限的能力与读者日益提高的信息需求水平的矛盾。这是由于高校图书馆馆员偏低的学历层次、不合理的学科结构以及较低的工作积极性所造成的。对此,提出了诸如建立有效的交流机制、激励机制、人员流动机制以及提升馆员学历层次等办法及建议,来缓和这一矛盾。     

农村基层信访工作在社会危机管理中的效用研究

信访工作是党和政府联系群众的桥梁与纽带,是维护和实现群众民主权利的重要手段。随着农村经济的迅猛发展和农村改革的不断深化,给农村社会经济生活和人们的利益关系带来极大的变动,所引发的群众来信来访事件有所上升,有些过激行为和群体性事件对社会发展造成极其恶劣的影响。做好农村基层的信访工作,在社会危机管理中将发挥重大效用。     

海南岛油脂植物种质资源

能源危机成为当今世界重大的热点问题,能源植物是缓解能源危机的重要突破口。通过查阅相关文献,概述了海南岛主要含油部位含油量≥30％的油脂植物50科116属163种,引种栽培74种,野生资源89种,油脂植物种质资源丰富,分布集中,热带特征明显,且多为木本。全国有53种木本油料的种子油可作为发展生物柴油最适合原料,其中31种海南有分布。列举了含油量高、适合在海南气候条件下生长、具有开发潜力的油脂植物18种并对海南岛油脂植物资源的开发利用提出建议。     

小流域群众水土保持心理状态分析

在对石节子沟小流域群众水土保持心理状态、社会经济情况调查分析的基础上 ,认为水土流失区群众的粮食情结和小农经济思想是影响小流域持续发展的主要心理和思想障碍。提出了石节子沟小流域以基本农田建设为突破口 ,以水土保持常规措施为手段 ,以基础结构建设为基础 ,以经济建设为中心的小流域持续发展方案。